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Acorns is an innovative investment app that has garnered attention for its unique approach to investing and saving. Aimed at individuals looking to invest with small amounts of money, Acorns simplifies the investment process by rounding up everyday purchases and automatically investing the spare change. In this comprehensive review, we will explore the key features, pricing, usability, investment options, customer support, and overall user experience offered by the Acorns app.

  • Best for: Traders who prefer automated investing and spare-change investment strategies.
  • Earn more with two of the highest APYs available — 3.00% APY on Checking, 5.00% APY on Emergency Fund
  • Save, invest and learn from one easy app
  • Automatically save and invest with Round-Ups® feature
Read More

A Micro-Investing Revolution

Launched in 2014, Acorns has disrupted the traditional investment landscape by making it easy for users to start investing with minimal effort and capital. The app’s core concept revolves around “micro-investing,” where small amounts of money are consistently invested to grow wealth over time. Acorns aims to bridge the gap between saving and investing, allowing users to effortlessly build a diversified portfolio.

Key Features

Acorns’ unique features make it stand out in the world of investing apps:

  1. Round-Up Purchases: Acorns automatically rounds up your everyday debit and credit card purchases to the nearest dollar. The spare change is then invested in a diversified portfolio of exchange-traded funds (ETFs).
  2. Portfolio Options: Acorns offers a range of portfolio options, each with a different risk level, from conservative to aggressive. Users can select the portfolio that aligns with their risk tolerance and financial goals.
  3. Recurring Investments: Users can set up recurring investments on a daily, weekly, or monthly basis to accelerate their savings and investments.
  4. Found Money: Acorns partners with various brands and retailers, offering users cashback when they shop with affiliated merchants. The cashback rewards are automatically invested into the user’s Acorns account.

Pricing and Fees

Acorns offers a tiered pricing model, with three subscription levels:

  1. Lite: $1 per month, includes investment account, automatic round-ups, and Found Money rewards.
  2. Personal: $3 per month, adds an individual retirement account (IRA), Acorns Later, and Acorns Spend (checking and savings account).
  3. Family: $5 per month, includes all features of the Personal plan plus Acorns Early (investment account for kids).

While the fees are relatively low, they are worth considering, especially for users with smaller balances. It’s essential to assess whether the subscription cost aligns with the benefits you receive from using the app.

Usability and User Interface

Acorns excels in terms of usability and user interface. The app’s mobile and web platforms are user-friendly, intuitive, and visually appealing. Navigating through the app is straightforward, allowing users to monitor their investments, review transactions, and customize their round-up settings easily.

One of Acorns’ strengths is its accessibility to users of all experience levels. Whether you’re new to investing or a seasoned investor, the app’s simplicity makes it easy to get started and stay on track.

Investment Options

Acorns primarily invests in ETFs to create diversified portfolios tailored to users’ selected risk levels. The ETFs cover various asset classes, including U.S. and international stocks, bonds, and real estate. Users can choose from conservative, moderately conservative, moderate, moderately aggressive, or aggressive portfolios based on their risk tolerance and financial objectives.

While Acorns’ investment approach is ideal for long-term investors with limited capital, it may not provide the same degree of customization or access to individual stocks that more traditional brokerage platforms offer.

Customer Support

Acorns provides customer support through email and a comprehensive knowledge base on its website. While the absence of phone support may be a drawback for users who prefer immediate assistance, the platform aims to address common inquiries through its self-help resources.

Users have reported mixed experiences with Acorns’ customer support, with some praising its responsiveness and others suggesting that response times can vary. For specific or urgent concerns, users may need to rely on email support.

Pros and Cons

Let’s summarize the key advantages and potential drawbacks of the Acorns app:


Simplified approach to investing through round-ups.

Low-cost investment option with tiered subscription pricing.

Accessible to users with limited capital.

Customizable portfolio options based on risk tolerance.

Automatic cashback rewards through Found Money.

User-friendly mobile and web platforms.


Subscription fees may impact overall returns for users with small balances.

Limited access to individual stocks and advanced trading features.

No phone support for customer assistance.

May not cater to experienced investors seeking a broader range of investment options.

User Experience

Acorns offers a positive user experience, especially for individuals who appreciate the simplicity and automation of the round-up investment model. The app’s user-friendly interface, customizable portfolio options, and cashback rewards contribute to its appeal.

However, users with larger investment portfolios may find that Acorns’ subscription fees have a more significant impact on their returns compared to users with smaller balances. Additionally, the lack of phone support may be a consideration for those who prefer direct assistance.


In conclusion, Acorns has made investing accessible and effortless for users looking to save and grow their wealth gradually. Its micro-investing approach, combined with cashback rewards and customizable portfolios, aligns with its mission to help individuals take control of their financial futures.

  • Best for: Traders who prefer automated investing and spare-change investment strategies.
  • Earn more with two of the highest APYs available — 3.00% APY on Checking, 5.00% APY on Emergency Fund
  • Save, invest and learn from one easy app
  • Automatically save and invest with Round-Ups® feature
Read More

Final Thoughts

When considering Acorns as your investment app, evaluate your financial goals, risk tolerance, and preferences. If you value simplicity, automated investing, and the opportunity to earn cashback rewards while building a diversified portfolio, Acorns may be an excellent fit. However, if you are an experienced investor seeking a broader range of investment options or more advanced features, you may want to explore other brokerage platforms. Acorns’ strength lies in its ability to make investing a seamless part of your everyday life. Happy investing!

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