Skip to content
Home » Blog » Fidelety


Fidelity Investments is a household name in the world of financial services, known for its extensive range of investment options and comprehensive brokerage services. With a history dating back to 1946, Fidelity has earned its reputation as one of the largest and most trusted investment firms in the United States. In this comprehensive review, we will explore the key features, pricing, usability, research tools, customer support, and overall user experience offered by Fidelity’s online brokerage platform.

  • Best for: Traders who seek a comprehensive platform with extensive research and educational resources.
  • Affordable accounts
  • Tools for every solution
Read More

A Trusted Name in Investing

Founded by Edward C. Johnson II, Fidelity has been a pioneer in the investment industry, introducing innovations such as the first mutual fund in 1946. Today, Fidelity offers a broad spectrum of financial services, including retirement planning, wealth management, and brokerage services.

Fidelity’s online brokerage platform caters to investors of all levels, from beginners to experienced traders, providing access to a wide range of investment products, tools, and research resources.

Key Features

Fidelity’s extensive set of features and services set it apart in the online brokerage industry:

  1. Investment Variety: Fidelity offers a vast selection of investment options, including stocks, ETFs, mutual funds, bonds, options, and more. Users can build diversified portfolios tailored to their investment goals and risk tolerance.
  2. Research and Analysis: Fidelity provides comprehensive research tools and resources, including in-depth market analysis, expert insights, stock screeners, and third-party research reports. Investors have access to a wealth of information to make informed decisions.
  3. Active Trader Pro: Fidelity offers Active Trader Pro, a powerful trading platform designed for active traders, featuring advanced charting, real-time data, and customizable layouts.
  4. Robo-Advisory Services: Fidelity offers Fidelity Go, a robo-advisory service that creates automated portfolios based on user preferences and goals. This is an ideal option for hands-off investors.

Pricing and Fees

Fidelity offers competitive pricing for its brokerage services. Here are some key fee structures:

  • Stocks and ETFs: Fidelity offers commission-free trading for stocks and ETFs. This fee structure makes it attractive for investors who engage in frequent trading.
  • Options: Options trading involves a per-contract fee. Fidelity’s options pricing is competitive, particularly for active options traders.
  • Mutual Funds: Fidelity offers a vast selection of no-transaction-fee (NTF) mutual funds. However, users should be aware of potential fees for certain mutual funds, especially those outside the NTF list.

Fidelity’s transparent fee structure, combined with its commission-free trading for stocks and ETFs, makes it an appealing choice for investors looking to minimize trading costs.

Usability and User Interface

Fidelity’s user interface is designed with simplicity and functionality in mind. The platform offers both a user-friendly website and a mobile app, ensuring accessibility for users who prefer to manage their investments on the go.

The website provides easy navigation, allowing users to access their accounts, execute trades, view research, and manage their portfolios with ease. Fidelity’s mobile app extends the same functionality, making it convenient for users to stay connected and monitor their investments from their smartphones.

Research Tools and Analytics

Fidelity excels in providing a wealth of research tools and analytics to empower investors in making informed decisions. Some notable features include:

  • Research Reports: Fidelity offers research reports from third-party sources and in-house experts, providing valuable insights into individual stocks and market trends.
  • Advanced Charting: The platform offers advanced charting tools with technical indicators, drawing tools, and customization options for technical analysis enthusiasts.
  • Stock Screeners: Fidelity provides powerful stock screeners to help users filter and identify investment opportunities based on specific criteria.
  • Market Analysis: Users can access daily market summaries, news, and commentary to stay updated on the latest market developments.
  • Education: Fidelity offers a wide range of educational resources, including webinars, articles, and tutorials, suitable for investors of all experience levels.

Customer Support

Fidelity prides itself on its customer support services. Users can reach out to Fidelity’s customer support team via phone, email, or live chat. The availability of phone support sets it apart from many other online brokerages that primarily offer online chat or email assistance.

Fidelity has a reputation for responsive and knowledgeable customer support, with representatives readily available to assist users with inquiries, account-related questions, and technical issues.

Pros and Cons

Let’s summarize the key advantages and potential drawbacks of the Fidelity online brokerage platform:


Extensive range of investment options, including stocks, ETFs, mutual funds, and more.

Comprehensive research tools and resources to support informed decision-making.

Competitive pricing, including commission-free trading for stocks and ETFs.

User-friendly website and mobile app for easy account management.

Access to expert insights, market analysis, and educational resources.

Responsive customer support with phone assistance.


Some mutual funds may have associated fees.

Active traders may desire more advanced trading features.

Fidelity’s platform may be overwhelming for beginners due to its extensive offerings.

User Experience

Fidelity offers a robust and positive user experience, particularly for investors who appreciate the breadth of investment options and research tools at their disposal. The platform’s user-friendly interface, coupled with its responsive customer support, makes it accessible to both beginners and experienced investors.

However, some beginners may initially find Fidelity’s platform overwhelming due to its extensive features and capabilities. It’s essential for users to take advantage of the educational resources and gradually explore the platform’s offerings at their own pace.


In conclusion, Fidelity’s online brokerage platform is a well-established and reputable choice for investors seeking a wide range of investment options, research resources, and competitive pricing. Whether you’re a novice investor or an experienced trader, Fidelity provides the tools and support you need to achieve your financial goals.

  • Best for: Traders who seek a comprehensive platform with extensive research and educational resources.
  • Affordable accounts
  • Tools for every solution
Read More

Final Thoughts

When considering Fidelity as your online brokerage platform, it’s essential to assess your investment objectives, risk tolerance, and preferences. If you value a comprehensive suite of investment options, robust research tools, and responsive customer support, Fidelity may be an ideal fit. However, if you are a beginner, you may want to start by exploring the platform gradually and taking advantage of its educational resources. Fidelity’s strength lies in its commitment to helping investors make informed decisions and build a diversified portfolio tailored to their individual needs. Happy investing!

Share ❤️

About Us

Research, comparison, decision — feeling overwhelmed by the options? We’re here to help simplify your decision-making process by identifying the best background check services.